In this bilingual essay, Chon Noriega introduces the exhibition Just Another Poster? Chicano Graphic Arts in California/¿Sólo un cartel más? Artes gráficas chicanas en California, organized by the University Art Museum at the University of California, Santa Barbara, in 2000. The exhibition examines Chicano graphic art from the 1960s to 1999, and the title alludes to a silkscreen piece created by Sacramento’s Royal Chicano Air Force member, Louie “The Foot” González. González’s This Is Just Another Poster (1976) was created, the author explains, in response to criticism of a Chicano poster art exhibition that had been called “rebus” and “arcane.” González’s goal was to establish the importance of art as a form of social protest. Using González’s work as a starting point, Noriega discusses the posters featured in the exhibition, many of which were created in art centers and collectives, thus highlighting the important connection between Chicano graphic art and the Chicano Civil Rights Movement of the 1960s and 70s. Poster art, the author proposes, bridges the gap between art objects, popular art, and mass media. Noriega asserts that posters are evocative as art objects, but also stir the public to feel desire and a sense of loss from the common images reworked by the artist.