The nine issues of nueva visión. revista de cultura visual. Artes, arquitectura, diseño industrial, tipografía [New Vision: Visual Culture Magazine–Arts, architecture, industrial design, typography] were published between December 1951 and 1957, and were intended as a place in which to redefine and disseminate concrete art. Tomás Maldonado was in the Editor’s chair and the Editorial Board consisted, at different times over the years, of Carlos Méndez Mosquera (1930), Juan M. Borthagaray, Francisco Bullrich, Jorge Goldemberg, Jorge Grisetti, Rafael E. J. Iglesia, Mauricio Kagel, Guido Kasper, Alfredo Hlito (1923-93), the architect Horacio Baliero, and Edgar Bayley (1919-90). A note in the first issue attributes the typographical composition to Alfredo Hlito. A note in the second and third issues states that: “NV, New Vision, the magazine, is the property of New Vision Publishers (currently being established)”. Though Tomás Maldonado was the Editor, the ninth issue listed him as the Founder. Tomás Maldonado is an intellectual, a painter, and a designer, who was born in Buenos Aires in 1922. In 1945 he helped found the painter’s movement known as the Arte Concreto — Invención Association, and in 1954 he went to Ulm, Germany, to take up a position as a professor at the Hochschule für Gestaltung [School of Advanced Studies in Form], where he eventually became the Director. This particular document has been included because it shows Maldonado’s interest in visual communication and its relationship with the challenges involved in design.
