In this brief anonymous editorial, the editors of the first issue of Madrugada magazine, (a weekly devoted to literature, art, and social commentary) published in Porto Alegre (Rio Grande do Sul), apologize for the two-week delay in the magazine’s launch by affirming that they desire a lack of punctuality, which in their judgment is a bourgeois shortcoming. They point out that no one who boasts of good taste would arrive at a dance beginning at 9 before 11 at night. 

Before launching Madrugada magazine, Augusto Meyer (1902-70) maintained regular correspondence with noted intellectuals from Brazil: Mário de Andrade, Guilherme de Almeida and Raul Bopp. The weekly magazine Madrugada only published five issues in Porto Alegre, from September to December 1926. The editors included: Meyer himself, Theodemiro Tostes, and Sotero Cosme, among others. Despite its brief existence, Madrugada offered insight into the work emerging from the Rio Grande do Sul state ---within the parameters of Modernism--- as well as its literature, drawing, and engraving. The cover of the first issue was created by Cosme, who also illustrated other publications such as Revista do Globo (1929-67).

Within the state, weekly magazines became a magnet for both the public and artistic talent that produced high-quality graphics in the region in the 1930s and 1940s as the Livraria do Globo expanded. Paula Ramos, a professor and researcher at the UFRS (Universidade Federal do Rio Grande do Sul), reproduced the five issues of Madrugada magazine, combining them with essays that contextualized the publication written by authors such as Cida Golim and Paulo Gomes, also from her same institution.