ICAA Record ID: <p>Among the vanguard groups emerging in Argentina that experimented with the mass media, the initiative of a nucleus of artists and theorists, who, in 1966, intended to create a “new gender,” stands out. They call it “Arte de los medios de comunicación de masas” [Mass media art]. The founding public declaration of this group,—made up by Eduardo Costa (1940–), Roberto Jacoby (1944–) and Raúl Escari—is recognized today as a crucial manifesto that marks the beginnings of Conceptual art, not only in Argentina, but also in the rest of the world.</p>
<p>This is the text published by the artists mentioned above, upon the release of their first work, known as <em>El Antihappening </em>[The Anti-happening]. </p>×
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Un arte de los medios de comunicación
Archivo de Roberto Jacoby, Buenos Aires, Argentina.A partir de la idea (bastante avanzada para la época) de que los medios de comunicación construyen acontecimientos, quien(es) suscribe(n) deciden informar —mediante gacetillas, fotos trucadas y testimonios apócrifos— [...]ICAA Record ID:750362