In 1958, Industrias Kaiser Argentina (IKA) [a motor car company], headquartered in the province of Córdoba, launches an art dissemination project when it organizes the I Salón IKA [1st IKA Salon]. While IKA limits this first salon to artists from Córdoba, the four subsequent events would extend invitations to several regions other than the capital. In 1961, when it decides to broaden the plan to the national level, IKA organizes a biennial painting competition that would include international participation, which would be called the Bienal Americana de Arte [Latin American Art Biennial] (BAA).On June 26, 1962, the I BAA [1st Latin American Art Biennial] opened at the Museo Provincial de Bellas Artes Emilio A. Caraffa in Córdoba. The event was directed by Luis M. Varela, with an administrative staff headed by Pedro Pont Vergés. The I BAA jury, with the British art critic Herbert Read presiding, also included José Gómez Sicre, representing the OAS Visual Arts Department. Each of the other jury members represented one of the participating countries: Augusto Borges Rodríguez (Brazil), Luis García Pardo (Uruguay), Antonio Romero (Chile) and Rafael Squirru (Argentina).The main purpose of the BAA was to promote and consolidate Latin American art, improving its position on the international art circuit. At the first Biennial, this aim was supported by the presence on the jury of one critic with the necessary stature on the international art scene: specifically, Herbert Read (1893-1968), the English anarchist, poet, and, literature and art critic.
Read’s visit to Argentina went beyond presiding over the Biennial jury; he also visited the Museo Nacional de Bellas Artes to see the display of the Torcuato Di Tella collection. In addition to stating his opinion on that exhibition, he gave a lecture entitled “El anarquismo en la sociedad capitalista” [Anarchism in the Capitalist Society] at the headquarters of the Federación Libertaria Argentina.