The Centro Cultural Ricardo Rojas, founded in 1984, is a cultural extension of the Universidad de Buenos Aires that offers various activities including courses, talks and film presentations, etc. A few years after it was founded, the Galería del Rojas was created in 1989. Some publications by Jorge Gumier Maier, who served as director of the gallery between 1989 and 1997, report that the first exhibition featured work by Liliana Maresca and Batato Berea in its vestibule. [Please see the book 5 años en el Rojas [Five Years at the Rojas] (Buenos Aires: Eudeba, 1994.] Art critic Fabián Lebenglik (b. 1941) was one of the chief personalities in Argentina art circles during the 1990s when he wrote articles for the visual arts section of the Página/12 [Page/12] newspaper; he reviewed both the artists and the exhibitions held at the Galería del Rojas. Please see the review that Lebenglik published in the November 27, 1990 edition of Página/12 under the long title “Cómo jugarse por el arte y que luego se convierta en noticia. En el hall del edificio de Página/12 expone Ana Ekel. En Recoleta, Norberto Gómez y la escultora Liliana Maresca” [How to Take Risks for Art and Have It Become News. Ana Ekell exhibits at the Página/12 building. At the Recoleta, Norberto Gómez and the sculptor Liliana Maresca.] Lebenglik’s review states that the newspaper sponsored all of three exhibitions.
Liliana Maresca (1951-94) is one of the artists that belonged to what became known as the “El Rojas Group,” which was composed of those artists that the Galería del Centro Cultural Ricardo Rojas brought together between 1989 and the first years of the 1990s; those artists came to be known as the representatives of “Argentine art in the 1990s.”This document is significant because it reports on the relationship between “El Rojas” which was a marginal space at the time, the Centro Cultural Recoleta (a space within the traditional circuit for exhibitions), and the newspaper Página/12. The reference to past art trends —such as Pop Art, Minimalism, Concrete Art, as well as elements of Kitsch— have served to characterize the expressive styles of these artists.