The Premio Instituto Torcuato Di Tella [Torcuato Di Tella Institute Award] was established in 1960, a few months after the creation of the Centro de Arte del Instituto Torcuato Di Tella (ITDT) [Art Center of the Torcuato Di Tella Institute]. The Centro was run by a board composed of Lionello Venturi, Ricardo Camino, Guido Di Tella and Jorge Romero Brest. It was dedicated to the dissemination and promotion of the visual arts as well as to maintaining contact with other centers linked to national and foreign production. The Premio ITDT was created within this framework with the intention of awarding opportunities to young Argentinean artists to enrich their experiences abroad; nevertheless, the Premio ITDT not only awarded prizes/scholarships, but also favored the dissemination of international art within the local scene. This made it an important institution for the renaissance of the visual arts at the time. The prize was awarded to both national and international artists until 1967, with a few variations according to the given year. Afterwards it became known as the Experiencias Visuales 1968 [The 1968 Practices] and Experiencias 1969 [The 1969 Practices]. In 1963 Romero Brest resigned as director of the Museo National de Bellas Artes [National Museum of Fine Arts] and accepted the position of director of the Centro de Artes Visuales of the ITDT. La Menesunda was an exhibition based on a project [conceived] by Marta Minujin and Rubén Santantonín, with the collaboration of Pablo Suárez, David Lamelas, Rodolfo Prayón, Floreal Amor and Leopoldo Maler. It took place from May 18 to June 6, 1965. It was composed of various environments that produced different situations: a half-lit room, a dark chamber, a glass capsule with rain made of torn paper, a cold vault, etc. It was conceived within the spirit of ¡Revuélquese y viva! [Roll Around and Live!], a work acquired by the ITDT from Minujín in 1964. La Menesunda attracted attention; it also allowed for a consideration of the controversies stirred up by Pop Art in Argentina. This article was selected because it documents the repercussions of the activities undertaken by the Institute Torcuato Di Tella of Buenos Aires; especially in relation to the alternatives raised by La Menesunda and its particular relation to the public.