This is a cultural sociology study that makes distinctions about the concepts of internationalization, globalization, globalism, and world citizenry to investigate the phenomenon of cultural homogeneity and economic concentration.
Renato Ortiz (b. 1947), the Brazilian anthropologist and sociologist, is a sociology professor at the Universidade de Campinas (UNICamp). The themes he has studied focus on issues of “globalism” (“mundialização”, to use his own term) and other forms of cultural crossbreeding, Brazilian culture in itself, and the culture industry. He was a professor at the Université de Louvain (Belgium, 1974–75) and the Universidade Federal de Minas Gerais (1977–84). In the United States, he conducted research at the Latin American Institute (University of California) and the Kellogg Institute (University of Notre Dame). In Mexico, Ortiz served as a visiting professor at the Escuela Nacional de Antropología e Historia. He has published essays in numerous Brazilian journals, and his best-known books are: A consciência fragmentada (São Paulo: Paz e Terra, 1985); A moderna tradição brasileira (São Paulo: Brasiliense, 1988); Cultura Brasileira e Identidade Nacional (São Paulo: Brasiliense, 1985); and Um Outro Territorio (São Paulo: Olho d’Água, 1999).
For another article by the same author, see “Modernidade-mundo e identidades” [doc. no. 1111333].