Rubens Gerchman (1942–2008) was undoubtedly one of the major figures in Brazilian art since the 1960s, having taken part in landmark exhibitions such as Opinião 65, Opinião 66, and Nova Objetividade Brasileira (1967). He was one of the publishers of Malasartes magazine, an essential reference work about the experimental art scene in the 1970s. He also directed the Escola de Artes Visuais do Parque Lage (Rio de Janeiro), which pioneered a radical renewal in art instruction in Brazil.
This document focuses on a new direction in Gerchman’s work in the early 1970s. It was published in the folder for his solo exhibition Anarquiteturas (August 15 to September 8, 1973); it also illustrates an alternative approach to art criticism.
[As complementary reading, see other articles by the artist in the ICAA digital archive: (untitled) [“A idéia da G-4 (…)”] (doc. no. 1110583); “Uma arte brasileiro/latino-americana” (doc. no. 1111052); “Gerchman, o artista que testemunha e se faz presente” (doc. no. 1111086); and the letter he wrote to Walter Zanini in 1968 from New York (doc. no. 1111051). See also Zanini’s reply to Gerchman, written in 1969 (doc. no. 1111055); and the edition of the ABC book series devoted to the artist, Rubens Gerchman, published by FUNARTE (doc. no. 1111072)].
