The Poéticas Visuais exhibition was organized by the critic, curator, and art historian Walter Zanini (1925–2013) and the intermedia artist, printmaker, and professor Julio Plaza (1938–2003) at the Museu de Arte Contemporânea da Universidade de São Paulo from September 29 to October 30, 1977. A great many of the works in the exhibition were sent by mail from a number of Latin American and European countries.
Zanini was the first director of the Museu de Arte Contemporânea (affiliated with the USP), a post that he held from 1963 to 1978, where he sought to promote the work of new artists and marginalized forms of artistic expression. He was also one of the curators at the Primera Bienal de São Paulo (1951).
Plaza was originally from Madrid, Spain, and was a professor at the Department of Multimedia at UNICamp and at the Department of Visual Arts at ECA-USP. His name is associated with art and technology events. He worked with the concrete poet Augusto de Campos (b. 1931) to produce two volumes of poems that could be manipulated by the reader: Poemóbiles (1974) and Caixa preta (1975), in which the printed texts could be changed into objects that could be manipulated.
In regard to this text, see by Walter Zanini, “Primeiros tempos da arte/tecnologia no Brasil” ; and “[Incontáveis artistas] = [Countless Artists] .
In reference to this matter, see by Julio Plaza, “Poéticas visuales,” Poéticas Visuales (São Paulo: MAC-USP, 1977).